Archive for the ‘electronic marketing’ Category

Cloud Middleware for APIs Supporting Multiple Goals

October 23rd, 2020 by Heather Maloney

There’s no getting around it – businesses are increasingly using many different apps to handle specific tasks. Accounting, marketing, order fulfillment, sales, project management, the list goes on. Each application chosen by a business performs important tasks very well, but adds to the complexity of the business operations, particularly when information needs to be shared … Read More

Custom Intent Audiences – a powerful new way to target your audience with Pay-Per-Click ads

February 24th, 2020 by Vidhi Doshy

Launched by Google around mid-2019, and now available once you have upgraded to Google’s new Adwords Dashboard, the Custom Intent Audiences feature makes it possible for you to show your Google display ad to people who have indicated that they are interested in your product/service (rather than displaying to the whole world). Paid Google Search … Read More

Reducing Customer Friction, Building Customer Relationships

December 16th, 2019 by Dave O'Dwyer

When it comes to online interactions, reducing customer friction – making it easier for people to buy from you, or do business with you – will make for a quicker sale and less frustration, improving your relationship from the outset, and most important, lowering visitor drop-off and abandoned carts. PayPal recently announced deeper integration provided … Read More

An Update on Search Engine Marketing (Pay Per Click)

July 22nd, 2019 by Heather Maloney
PPC Management

It’s been nearly a year since we blogged about pay-per-click advertising in the search engines (‘PPC’ e.g. Google Ads / Bing Ads). A lot has changed over that short time including a new name and a completely new user interface for Google Ads; this blog is intended as an update for business owners and marketing … Read More

Why Write a Blog?

July 10th, 2019 by Dave O'Dwyer

Everyone says you have to blog … but why? No one reads them anyway, right? Sorry, but that’s just totally wrong. For many of our clients, their blog posts are the best ranking, and most visited, content of their website. If you don’t have an active blog, it is likely to be a significant missed … Read More

Latest trends in website design, and why …

January 22nd, 2019 by Heather Maloney

We have just undertaken the huge task of re-designing and re-building the Contactpoint website. Until last week, our website design was over 5 years old, which is ancient in web timelines, particularly for a web design & development company. Our previous website design was aimed squarely at indicating that we were working with the Windows … Read More

The Latest Email Campaign Design trends

January 18th, 2019 by Heather Maloney

Design trends are a favourite topic for discussion at the start of each year. However, what is possible in the design of an email campaign is significantly constrained by email programs used by the recipient (or at least, the lowest common denominator of email clients). Email design must also ensure a great experience for those … Read More

The Evolution of the Tech Behind Digital Marketing

October 2nd, 2018 by Dave O'Dwyer

Google recently celebrated its 20th birthday. Over it’s short lifetime it has become an indispensable tool that millions of people rely on everyday. Can you imagine life without Google? Digital marketing has also developed in capability over the past 20 years. Once it was enough to simply have website, and perhaps a well-placed banner ad. … Read More

Digital marketing … for those who started business more than 5 years ago

September 29th, 2018 by Heather Maloney

If you started your business more than 5 years ago, you could be forgiven to believing that online marketing was something to try out if you had a bit of spare marketing budget. Times have changed. Over the last few years, the reality of digital marketing for small business has gone from a nice-to-have to … Read More

The What and Why of Inbound Marketing

June 26th, 2018 by Heather Maloney

Inbound marketing (aka ‘permission marketing’) refers to the strategy of attracting leads for your business via company-created digital content. That content addresses the needs which your products or services fulfil or problems which they solve, resulting in the right people (those trying to solve that problem or fulfil the identified desire) approaching your organization, and … Read More

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