The visual identity (aka ‘logo’) of the Contact Point brand has just been updated, so the reason why businesses rebrand is top of mind. We are rebranding and have updated our logo for several reasons including: 1. To communicate our purpose more clearly 2. Modernise 3. Be more memorable The Contact Point brand was established … Read More

As the creator of a broadly used email and SMS marketing solution (eNudge) for the Australia marketplace, I thought that over the years I would see a general improvement in the way email marketing campaigns were constructed and delivered. I’m sad to say that on the whole, nothing much has changed. eNudge provides a myriad … Read More

A Google search of the definition of ‘user experience’ returns: the overall experience of a person using a product such as a website or a computer application, especially in terms of how easy or pleasing it is to use. The definition of the user interface is the means by which the user and a computer … Read More

You’ve heard about Google Adwords or Pay Per Click campaigns to bring people to your website, but you don’t know what’s involved, or how to get started. This blog post will help you take your first steps to enticing additional visitors to your website, and inspiring those visitors to take action (buy, browse or enquire). … Read More

What is Split Testing? Split testing, also referred to as A/B testing or multivariate testing, is a method of delivering multiple versions of a web page in order to gather data about the efficacy of particular content (images, text, forms or video). Incoming traffic is distributed between the original (control) version and different variations without … Read More

After passing the billboard on the Westgate freeway several times, I just had to know what the advertising was all about. I mean … a Google search box containing the search phrase “reach mobile Melbournians” had to be somehow relevant to the endeavours of Contact Point! So I grabbed my mobile phone (hubby was driving … Read More

Google Tag Manager (‘GTM’) is a free tag managing solution that enables website owners and marketing teams to have more control over the manner in which web traffic and visitor actions are measured throughout their websites, and allows consolidation of tracking across Google Analytics, Adwords, Remarketing, together with 3rd Party Vendors such as ClickTail. A … Read More

I recently received an email from an online store from which I purchased some clothing (I’ve been their customer for many years), providing me with a set of thumbnails for the items I had purchased a couple of weeks ago, and asking me to provide a review. The email was interesting because: it came from … Read More

Inbound Marketing is one of the newer marketing buzz words that I¡Çm sure you have heard about from time-time. But with the marketing landscape moving at ever increasing speeds, many business owners miss the definition of these new marketing strategies for their business. Inbound marketing isn¡Çt complicated, however, and can be easily applied to your … Read More

The following online technologies have broad application across many industries, to help you increase awareness of your brand, products and services, strengthen relationships with existing customers, build community around your brand, position you as a thought leader in your industry or area of expertise, increase sales, and generate more leads. Do a mental stocktake on … Read More