In January 1996, Bill Gates wrote an essay titled “Content is King”, which was published on the Microsoft website. “Content is where I expect much of the real money will be made on the Internet, just as it was in broadcasting.” This statement has probably never been truer given that the competition to get found … Read More
You may have seen the information box that often appears when you type in a business name into a search in Google. It will comprise the Name, Address, Phone, Website link, Google Reviews and an interactive Google map for the business. But how do you claim this for your business so that you can keep … Read More
Businesses – both small and large scale – have been using digital marketing channels to target and reach potential customers for a long time now, often at a much lower cost compared to traditional mediums such as TV commercials or radio advertising. However, like most technology, digital marketing channels are evolving at a rapid pace … Read More
It was around 1994 when flaming logos and animated ‘under construction’ images were a thing. Someone realised that if you stuffed your web page with words about scantily clad females and their large anatomy, that you would get found by more people searching the ‘net and that you might get more traffic to your website … Read More
Just like Rome can’t be built in a day, the same goes for high performing search engine optimisation (‘SEO‘). Search Engine Optimisation isn’t a short-term tactic. Consequently, this is one area of your digital marketing where a long-term plan is required. Businesses have been greatly impacted, either directly due to restrictions on the services they … Read More
It’s been nearly a year since we blogged about pay-per-click advertising in the search engines (‘PPC’ e.g. Google Ads / Bing Ads). A lot has changed over that short time including a new name and a completely new user interface for Google Ads; this blog is intended as an update for business owners and marketing … Read More
Google recently celebrated its 20th birthday. Over it’s short lifetime it has become an indispensable tool that millions of people rely on everyday. Can you imagine life without Google? Digital marketing has also developed in capability over the past 20 years. Once it was enough to simply have website, and perhaps a well-placed banner ad. … Read More
If you started your business more than 5 years ago, you could be forgiven to believing that online marketing was something to try out if you had a bit of spare marketing budget. Times have changed. Over the last few years, the reality of digital marketing for small business has gone from a nice-to-have to … Read More
According to Wikipedia1, people in sales and marketing positions have been talking about sales funnels since the 1920s. The sale of many products and services involve a lead time from investigation through to purchase. Having a certain number of leads at each stage of the sales funnel or customer journey is frequently used as a … Read More
In the digital marketing department of Contactpoint, I work with a diverse range of businesses and organisations to enable their website to rank higher for relevant Google searches. Those whose websites rank high on the first page of results reap the rewards of increased website traffic from their target market, an increase in sales or … Read More
