Archive for the ‘Search Engine Optimisation’ Category

Balancing between SEO and User Experience (SXO)

March 12th, 2024 by Heather Maloney
Search Engine Experience Melbourne

Last month we wrote a blog post about an infrequently used search engine optimisation (‘SEO’) tactic – structured data.  Whilst the implementation of structured data is a very unobtrusive SEO tactic, being hidden behind the page and picked up only by search engines (mainly Google) to understand your content better, there are many SEO tactics … Read More

How Structured Data helps your Website get found by Searchers

February 21st, 2024 by Michiko Yoshida
structured data SEO to help your website get found in Google

There are hundreds of ways to help your website rank better in search engines such as Google.  One way that is arguably less well-known, because it is not obvious to a visitor or perhaps even the website owner, is the use of structured data. Structured data means using additional tags around your content to tell … Read More

Topic Clusters: The Most Powerful SEO Content Writing Tactic in 2022

May 17th, 2022 by Isaac Nelapana

In January 1996, Bill Gates wrote an essay titled “Content is King”, which was published on the Microsoft website. “Content is where I expect much of the real money will be made on the Internet, just as it was in broadcasting.” This statement has probably never been truer given that the competition to get found … Read More

Why Google My Business is Important for Small Businesses in 2021

October 22nd, 2021 by Isaac Nelapana

You may have seen the information box that often appears when you type in a business name into a search in Google. It will comprise the Name, Address, Phone, Website link, Google Reviews and an interactive Google map for the business. But how do you claim this for your business so that you can keep … Read More

Google and Apple Updates Affecting Digital Marketing

April 26th, 2021 by Phil Le

Businesses – both small and large scale – have been using digital marketing channels to target and reach potential customers for a long time now, often at a much lower cost compared to traditional mediums such as TV commercials or radio advertising. However, like most technology, digital marketing channels are evolving at a rapid pace … Read More

Should you [re-]consider Search Engine Optimisation?

May 22nd, 2020 by Heather Maloney
tailored search engine optimisation Melbourne

It was around 1994 when flaming logos and animated ‘under construction’ images were a thing. Someone realised that if you stuffed your web page with words about scantily clad females and their large anatomy, that you would get found by more people searching the ‘net and that you might get more traffic to your website … Read More

Why Businesses Need to Keep Up with Search Engine Optimisation During COVID-19.

April 6th, 2020 by Vidhi Doshy

Just like Rome can’t be built in a day, the same goes for high performing search engine optimisation (‘SEO‘). Search Engine Optimisation isn’t a short-term tactic. Consequently, this is one area of your digital marketing where a long-term plan is required. Businesses have been greatly impacted, either directly due to restrictions on the services they … Read More

An Update on Search Engine Marketing (Pay Per Click)

July 22nd, 2019 by Heather Maloney
PPC Management

It’s been nearly a year since we blogged about pay-per-click advertising in the search engines (‘PPC’ e.g. Google Ads / Bing Ads). A lot has changed over that short time including a new name and a completely new user interface for Google Ads; this blog is intended as an update for business owners and marketing … Read More

The Evolution of the Tech Behind Digital Marketing

October 2nd, 2018 by Dave O'Dwyer

Google recently celebrated its 20th birthday. Over it’s short lifetime it has become an indispensable tool that millions of people rely on everyday. Can you imagine life without Google? Digital marketing has also developed in capability over the past 20 years. Once it was enough to simply have website, and perhaps a well-placed banner ad. … Read More

Digital marketing … for those who started business more than 5 years ago

September 29th, 2018 by Heather Maloney

If you started your business more than 5 years ago, you could be forgiven to believing that online marketing was something to try out if you had a bit of spare marketing budget. Times have changed. Over the last few years, the reality of digital marketing for small business has gone from a nice-to-have to … Read More

Subscribe to our monthly

Contactpoint Email News

Our enews is sent out approximately monthly, and contains information on latest digital technologies, and how these can be used to help your organisation grow.

To subscribe, simply fill in your details below: