Web and Application Navigation System design; arguably the most important element of websites and apps The navigation component of digital assets such as websites, web applications, mobile apps, kiosk applications, is more art than science.  Navigation is arguably the most important part of a website or application, because it is through the navigation that the … Read More

The style of digital assets changes over time.  The continual change is driven partly by fashion and the desire to keep up to date, partly by the available design tools of the time, and most certainly because designers want to help you stand out from the crowd. Current design trends are being influenced by designers … Read More

Website Animation “Website animation” refers to movement of content onscreen, but is distinguished from video / movie content. There are many useful applications for animation in your website or web application.  Some of the most common animations you will see in modern websites and web applications include: ACTIVITY INDICATORS Waiting for a screen to refresh … Read More

When it comes to online interactions, reducing customer friction – making it easier for people to buy from you, or do business with you – will make for a quicker sale and less frustration, improving your relationship from the outset, and most important, lowering visitor drop-off and abandoned carts. PayPal recently announced deeper integration provided … Read More

Exploring a website is effortless for many of us (unless you are looking at a very old, or poorly constructed website), but that is not the reality for those with a disability. My recent Accessibility Assessment of a client’s website brought me face to face with this stark reality. It is important to be aware … Read More

We have just undertaken the huge task of re-designing and re-building the Contactpoint website. Until last week, our website design was over 5 years old, which is ancient in web timelines, particularly for a web design & development company. Our previous website design was aimed squarely at indicating that we were working with the Windows … Read More

Design trends are a favourite topic for discussion at the start of each year. However, what is possible in the design of an email campaign is significantly constrained by email programs used by the recipient (or at least, the lowest common denominator of email clients). Email design must also ensure a great experience for those … Read More

According to Wikipedia1, people in sales and marketing positions have been talking about sales funnels since the 1920s. The sale of many products and services involve a lead time from investigation through to purchase. Having a certain number of leads at each stage of the sales funnel or customer journey is frequently used as a … Read More

The visual identity (aka ‘logo’) of the Contact Point brand has just been updated, so the reason why businesses rebrand is top of mind. We are rebranding and have updated our logo for several reasons including: 1. To communicate our purpose more clearly 2. Modernise 3. Be more memorable The Contact Point brand was established … Read More

The use of animation in web design is a current trend, although thankfully we haven’t returned to the days of flaming logos. Animations in websites work best when they serve a purpose and enhance the users experience. Adding animation to a website can bring a design to life, even if the motions on the page … Read More