A pragmatic and robust approach to building a strategic marketing plan for 2023 from a digital marketing leader who helps dozens of clients every year with their marketing planning and execution. Hopefully you have already started thinking about how you will be spending your marketing budget, time and resources, in 2023. If you haven’t nailed … Read More

“Hey Mum, I want to become a social media influencer when I grow up.” “Oh okay”, the mother replies apprehensively. “What exactly would you be doing?” Without hesitating, the child replies, “I want to make video content for YouTube and TikTok. Maybe like Marques Brownlee or Mr Beast.” In the above case, you can’t really … Read More

The power of TikTok should not be underestimated.  It has emerged as the social media platform perfectly placed to capture and retain our attention.  And attention is known as the ‘oil’ of the 21st century. What started out as a simple video sharing platform that encouraged people to sing and dance to popular tunes, catapulted … Read More

Pinterest – what is it, and how does it work? Are you a planning a major life event? Or seeking some inspiration to redo your home?  If so, then you’re probably using Pinterest. Pinterest users (aka ‘pinners’) generally create their own boards dedicated to a theme, and then pin images to that board.  Mostly their … Read More

Founded in 2016, Linktree is a “link in bio” service that can help you promote yourself and your brand online. It allows you to have one link in a social media platform bio that links through to all your content, in a mobile responsive way. This functionality is perfect for Instagram, which currently only allows … Read More

For decades, marketers have found video to be a powerful form of storytelling. Marketers are increasingly leaning towards YouTube advertising to ensure that their ads are both seen and heard, providing greater opportunity to impact brand perceptions, build purchase intent and ultimately drive action.  With over 2 billion logged-in visitors per month, YouTube has the … Read More

We all love when customers love our business, but what happens when a customer is unsatisfied enough to leave a negative review? In this blog we discuss how you can leverage this opportunity to not only satisfy unhappy customers but also win the respect of potential customers. Why responding to reviews is important? 85% of … Read More

Not every business owner loves networking. Nor are they all on LinkedIn. However, in this blog post, I argue that LinkedIn is a gold mine of opportunities particularly for B2B. In B2B relationships are vital. The business owner getting out into the business community and meeting people is how we bring in leads and opportunities. … Read More

Inbound marketing (aka ‘permission marketing’) refers to the strategy of attracting leads for your business via company-created digital content. That content addresses the needs which your products or services fulfil or problems which they solve, resulting in the right people (those trying to solve that problem or fulfil the identified desire) approaching your organization, and … Read More

An article written by Brian Solis just over a year ago described social media being the new normal. I’ve been banging on about social media for a few years now, but in the last 6 months or so, I’ve noticed a change in Australia… people (media and the general public, young and old) now include … Read More