According to Wikipedia1, people in sales and marketing positions have been talking about sales funnels since the 1920s. The sale of many products and services involve a lead time from investigation through to purchase. Having a certain number of leads at each stage of the sales funnel or customer journey is frequently used as a … Read More

After passing the billboard on the Westgate freeway several times, I just had to know what the advertising was all about. I mean … a Google search box containing the search phrase “reach mobile Melbournians” had to be somehow relevant to the endeavours of Contact Point! So I grabbed my mobile phone (hubby was driving … Read More

With one in every five people in the world now holding a smartphone and one in seventeen owning a tablet, it’s easy to understand why website design has become immersed in catering for a wide range of device screens, and in fact why current digital design trends are being heavily influenced by the prevalence of … Read More

This is a question I frequently hear from our clients, particularly those for whom we are building mobile apps. The answer we give depends on the desired results, and the targest audience. My biggest concern is when I get a response of “we want to use HTML5 because that’s where everyone is heading”. This article … Read More

The following online technologies have broad application across many industries, to help you increase awareness of your brand, products and services, strengthen relationships with existing customers, build community around your brand, position you as a thought leader in your industry or area of expertise, increase sales, and generate more leads. Do a mental stocktake on … Read More

Following the key points described in the article below will benefit the design of your home page, landing page, or email marketing campaign. Landing Page Design Trends for 2012 – Website Magazine – Website Magazine. by

We’re delighted to have recently assisted one of our clients to make their website and online store mobile device friendly. You can check out the results (using your mobile phone of course) via: http://www.henrylangdon.com/ But why would you go to the trouble of making your website mobile device friendly? Browsing the internet via a mobile … Read More