A cross-platform mobile app is an application developed to run on multiple mobile operating systems, such as iOS, Android, and desktop applications for windows and macOS, using a single codebase (rather than separate apps, one for each operating system). Cross Platform Apps are not suitable for all purposes, but they do come with specific benefits … Read More
There has been a recent renewed buzz about AI (artificial intelligence), including recommendations to small business owners that they should be considering using AI to keep up / get ahead. The buzz is a result of the November 2022 launch of ChatGPT developed by Open AI, which uses the large language model (LLM) of machine … Read More
Organisations that invest in pay-per-click (‘PPC’) advertising will be aware that the PPC platforms have become much more complex in recent months and years and are constantly changing. A complex auction The display of ads to online searchers or social media users is the result of a real-time, high-speed auction. There are many competing factors … Read More
A pragmatic and robust approach to building a strategic marketing plan for 2023 from a digital marketing leader who helps dozens of clients every year with their marketing planning and execution. Hopefully you have already started thinking about how you will be spending your marketing budget, time and resources, in 2023. If you haven’t nailed … Read More
Over the past few months, we have been busy upgrading our client websites to PHP version 8; the most recent significant version release. PHP is one of the most widely used programming languages on the internet, powering nearly 80% of all websites, including popular Content Management Systems like WordPress, Drupal, Magento etc. For the most … Read More
It’s official: theft/fraud by redirecting payments to the scammer’s bank account increased by 77% year on year, in 2021. Invoice scams cost Australian businesses $227 Million. This article by the ACCC describes the problem in more detail. In response to increased invoicing fraud, a global framework for e-procurement (including e-invoicing) has been developed, called PEPPOL. … Read More
The power of TikTok should not be underestimated. It has emerged as the social media platform perfectly placed to capture and retain our attention. And attention is known as the ‘oil’ of the 21st century. What started out as a simple video sharing platform that encouraged people to sing and dance to popular tunes, catapulted … Read More
The speed with which your website / web application loads is a key factor in a great user experience, and also has a big impact on the ranking of your website in search engines such as Google. While there are many things that can be done to optimise a website and its performance, one of … Read More
While the writing has been on the wall for some time, Google has finally announced that Universal Analytics (aka UA, Google Analytics 3, GA3) will stop processing data by July 1st 2023. The free measurement tool used by millions of websites around the world will be replaced by Google Analytics 4 (GA4) – Google’s new … Read More
Founded in 2016, Linktree is a “link in bio” service that can help you promote yourself and your brand online. It allows you to have one link in a social media platform bio that links through to all your content, in a mobile responsive way. This functionality is perfect for Instagram, which currently only allows … Read More
