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Blogs about ‘eCommerce websites’

Technology Predictions for 2018 around online tech

December 11th, 2017 by Heather Maloney

As we wrap up the last 2 weeks of 2017, we have been considering what we are likely to see in 2018 technology. You might like to mull over this with your mulled wine and Christmas pudding (or beer and BBQ). Better still; give it some thought as you carry out new year planning. The … Read More

Gamification of your online store

October 28th, 2015 by Heather Maloney

All of you who attended the Melbourne Business Network event yesterday morning with me, and heard James Tuckerman speak about “5 disruptive trends and tactics that will reinvent how business is done in 2016”, will undoubtedly have been considering how you can implement gamification. Gamification is “the application of game-design elements and game principles in … Read More

Integrating your shopping cart with the Google Shopping API

July 29th, 2015 by Harry Liu

The use of Google shopping is becoming more popular in Australia. The norm used to be that you would use the main Google search box, or more recently just type your search terms into the address bar and press enter, to find and compare products. Using this method, the search results is usually a list … Read More

Highly Personalised eCommerce snapping at the heels of traditional online stores

June 25th, 2015 by Heather Maloney

The June Business Essentials audio program features an interview of one of the Australian entrepreneurs responsible for the recently launched personalised online shoe store Shoes of Prey. After choosing a base style (flats, mid-heel, high-heel, sandal, ankle boot etc) the Shoes of Prey online shoe designer tool allows you to customise your shoe to the … Read More

The New Contact Point Master Code

May 31st, 2015 by Mark Solly

There are many PHP code frameworks and ecosystems, including the more recently popularised WordPress environment. However, both myself in pre-Contact Point days, and Contact Point, have preferred to work based on a purpose-built codebase which has the following benefits over using a framework: Our code is highly efficient and lean, helping to ensure the quick … Read More

ecommerce; the amazing opportunity to improve customer service

February 19th, 2015 by Heather Maloney

People often think of online stores as being devoid of customer service compared to the local retail outlet. After all, in a physical store you can ask for help, discuss various products and what they do, and receive your product immediately. However, a scenario over the Christmas break gave me an example of where online … Read More

Google Tag Manager: What is it and why do I need it?

September 23rd, 2014 by Trevor Robinson

Google Tag Manager (‘GTM’) is a free tag managing solution that enables website owners and marketing teams to have more control over the manner in which web traffic and visitor actions are measured throughout their websites, and allows consolidation of tracking across Google Analytics, Adwords, Remarketing, together with 3rd Party Vendors such as ClickTail. A … Read More

Social is now Normal Media

January 21st, 2014 by Heather Maloney

An article written by Brian Solis just over a year ago described social media being the new normal. I’ve been banging on about social media for a few years now, but in the last 6 months or so, I’ve noticed a change in Australia… people (media and the general public, young and old) now include … Read More

Online Stores – should you be sending an automated request for a review?

April 12th, 2013 by Heather Maloney

I recently received an email from an online store from which I purchased some clothing (I’ve been their customer for many years), providing me with a set of thumbnails for the items I had purchased a couple of weeks ago, and asking me to provide a review. The email was interesting because: it came from … Read More

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