Localisation of Mobile Apps

May 28th, 2024 by Ishan Geeganage
mobile app localisation

Mobile app localisation allows content within your mobile app to be translated into the user’s language, but it isn’t just that; it’s about adapting every aspect of your app to fit a user’s cultural norms. This process is crucial for organisations aiming for global reach, ensuring that an app is accessible and appealing to a … Read More

Zero Party Data instead of 3rd Party Cookies

March 27th, 2024 by Heather Maloney
Zero party data instead of 3rd party cookies

A Necessary Switch as Google Disables 3rd Party Cookies Google’s commitment to disable 3rd party cookies in its Chrome browser by the end of 2024 (about 3 years later than other browsers) will mark the final death knell for audience targeting in pay-per-click advertising that use the data gathered by those cookies. In this blog … Read More

Balancing between SEO and User Experience (SXO)

March 12th, 2024 by Heather Maloney
Search Engine Experience Melbourne

Last month we wrote a blog post about an infrequently used search engine optimisation (‘SEO’) tactic – structured data.  Whilst the implementation of structured data is a very unobtrusive SEO tactic, being hidden behind the page and picked up only by search engines (mainly Google) to understand your content better, there are many SEO tactics … Read More

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