Archive for the ‘Digital Marketing’ Category

Zero Party Data instead of 3rd Party Cookies

March 27th, 2024 by Heather Maloney
Zero party data instead of 3rd party cookies

A Necessary Switch as Google Disables 3rd Party Cookies Google’s commitment to disable 3rd party cookies in its Chrome browser by the end of 2024 (about 3 years later than other browsers) will mark the final death knell for audience targeting in pay-per-click advertising that use the data gathered by those cookies. In this blog … Read More

Balancing between SEO and User Experience (SXO)

March 12th, 2024 by Heather Maloney
Search Engine Experience Melbourne

Last month we wrote a blog post about an infrequently used search engine optimisation (‘SEO’) tactic – structured data.  Whilst the implementation of structured data is a very unobtrusive SEO tactic, being hidden behind the page and picked up only by search engines (mainly Google) to understand your content better, there are many SEO tactics … Read More

How AI is Impacting Pay-Per-Click Advertising?

February 19th, 2023 by Heather Maloney
how does AI power PPC marketing

Organisations that invest in pay-per-click (‘PPC’) advertising will be aware that the PPC platforms have become much more complex in recent months and years and are constantly changing. A complex auction The display of ads to online searchers or social media users is the result of a real-time, high-speed auction.  There are many competing factors … Read More

Your Strategic Digital Marketing Plan for 2023

January 9th, 2023 by Heather Maloney
creating a strategic marketing plan for 2023

A pragmatic and robust approach to building a strategic marketing plan for 2023 from a digital marketing leader who helps dozens of clients every year with their marketing planning and execution. Hopefully you have already started thinking about how you will be spending your marketing budget, time and resources, in 2023. If you haven’t nailed … Read More

Why Your Business Needs an Influencer Marketing Strategy in 2022

September 20th, 2022 by Heather Maloney

“Hey Mum, I want to become a social media influencer when I grow up.” “Oh okay”, the mother replies apprehensively. “What exactly would you be doing?” Without hesitating, the child replies, “I want to make video content for YouTube and TikTok. Maybe like Marques Brownlee or Mr Beast.” In the above case, you can’t really … Read More

Why your Business Needs to Consider TikTok in your Marketing Strategy in 2022

June 20th, 2022 by Isaac Nelapana

The power of TikTok should not be underestimated.  It has emerged as the social media platform perfectly placed to capture and retain our attention.  And attention is known as the ‘oil’ of the 21st century. What started out as a simple video sharing platform that encouraged people to sing and dance to popular tunes, catapulted … Read More

Topic Clusters: The Most Powerful SEO Content Writing Tactic in 2022

May 17th, 2022 by Isaac Nelapana

In January 1996, Bill Gates wrote an essay titled “Content is King”, which was published on the Microsoft website. “Content is where I expect much of the real money will be made on the Internet, just as it was in broadcasting.” This statement has probably never been truer given that the competition to get found … Read More

Google Analytics 3 is being replaced; ensure your website is ready.

March 28th, 2022 by Dave O'Dwyer
update your website for Google Analytics 4

While the writing has been on the wall for some time, Google has finally announced that Universal Analytics (aka UA, Google Analytics 3, GA3) will stop processing data by July 1st 2023. The free measurement tool used by millions of websites around the world will be replaced by Google Analytics 4 (GA4) – Google’s new … Read More

10 Pinterest Marketing Tactics for businesses in 2022

March 14th, 2022 by Heather Maloney
Pinterest marketing strategy and 10 pinterest marketing tactics

Pinterest – what is it, and how does it work? Are you a planning a major life event? Or seeking some inspiration to redo your home?  If so, then you’re probably using Pinterest. Pinterest users (aka ‘pinners’) generally create their own boards dedicated to a theme, and then pin images to that board.  Mostly their … Read More

5 Benefits of Using Linktree for Instagram

March 3rd, 2022 by Isaac Nelapana
social media marketing melbourne

Founded in 2016, Linktree is a “link in bio” service that can help you promote yourself and your brand online. It allows you to have one link in a social media platform bio that links through to all your content, in a mobile responsive way. This functionality is perfect for Instagram, which currently only allows … Read More

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