Organisations that invest in pay-per-click (‘PPC’) advertising will be aware that the PPC platforms have become much more complex in recent months and years and are constantly changing. A complex auction The display of ads to online searchers or social media users is the result of a real-time, high-speed auction. There are many competing factors … Read More
A pragmatic and robust approach to building a strategic marketing plan for 2023 from a digital marketing leader who helps dozens of clients every year with their marketing planning and execution. Hopefully you have already started thinking about how you will be spending your marketing budget, time and resources, in 2023. If you haven’t nailed … Read More
“Hey Mum, I want to become a social media influencer when I grow up.” “Oh okay”, the mother replies apprehensively. “What exactly would you be doing?” Without hesitating, the child replies, “I want to make video content for YouTube and TikTok. Maybe like Marques Brownlee or Mr Beast.” In the above case, you can’t really … Read More
The power of TikTok should not be underestimated. It has emerged as the social media platform perfectly placed to capture and retain our attention. And attention is known as the ‘oil’ of the 21st century. What started out as a simple video sharing platform that encouraged people to sing and dance to popular tunes, catapulted … Read More
In January 1996, Bill Gates wrote an essay titled “Content is King”, which was published on the Microsoft website. “Content is where I expect much of the real money will be made on the Internet, just as it was in broadcasting.” This statement has probably never been truer given that the competition to get found … Read More
While the writing has been on the wall for some time, Google has finally announced that Universal Analytics (aka UA, Google Analytics 3, GA3) will stop processing data by July 1st 2023. The free measurement tool used by millions of websites around the world will be replaced by Google Analytics 4 (GA4) – Google’s new … Read More
Pinterest – what is it, and how does it work? Are you a planning a major life event? Or seeking some inspiration to redo your home? If so, then you’re probably using Pinterest. Pinterest users (aka ‘pinners’) generally create their own boards dedicated to a theme, and then pin images to that board. Mostly their … Read More
Founded in 2016, Linktree is a “link in bio” service that can help you promote yourself and your brand online. It allows you to have one link in a social media platform bio that links through to all your content, in a mobile responsive way. This functionality is perfect for Instagram, which currently only allows … Read More
For decades, marketers have found video to be a powerful form of storytelling. Marketers are increasingly leaning towards YouTube advertising to ensure that their ads are both seen and heard, providing greater opportunity to impact brand perceptions, build purchase intent and ultimately drive action. With over 2 billion logged-in visitors per month, YouTube has the … Read More
We all love when customers love our business, but what happens when a customer is unsatisfied enough to leave a negative review? In this blog we discuss how you can leverage this opportunity to not only satisfy unhappy customers but also win the respect of potential customers. Why responding to reviews is important? 85% of … Read More
