The style of digital assets changes over time.  The continual change is driven partly by fashion and the desire to keep up to date, partly by the available design tools of the time, and most certainly because designers want to help you stand out from the crowd. Current design trends are being influenced by designers … Read More

There has been a recent renewed buzz about AI (artificial intelligence), including recommendations to small business owners that they should be considering using AI to keep up / get ahead. The buzz is a result of the November 2022 launch of ChatGPT developed by Open AI, which uses the large language model (LLM) of machine … Read More

Organisations that invest in pay-per-click (‘PPC’) advertising will be aware that the PPC platforms have become much more complex in recent months and years and are constantly changing. A complex auction The display of ads to online searchers or social media users is the result of a real-time, high-speed auction.  There are many competing factors … Read More

It’s been nearly a year since we blogged about pay-per-click advertising in the search engines (‘PPC’ e.g. Google Ads / Bing Ads). A lot has changed over that short time including a new name and a completely new user interface for Google Ads; this blog is intended as an update for business owners and marketing … Read More

I work in the industry that has been pronouncing or driving dramatic societal changes for the past 3 decades: The internet … I remember that catch phrase in the 90s of “if you aren’t on the internet within 12 months your business will be dead”. The year 2000 bug … stock your pantries, the world … Read More

A recent Contactpoint blog post described the way in which artificial intelligence and machine learning are impacting our world at large and how it works. This blog attempts to answer the question “How can business, both small and large, utilise AI to make significant advancements?” AI is certainly not a technology only available for large … Read More

The goal of achieving artificial intelligence – a computer that can learn and respond like a human – began in the 1950s(1). However it is only in the last few years that we have seen great leaps forward towards this goal. The reason for the sudden improvements is attributed to break through in an area … Read More