Archive for the ‘Pay Per Click’ Category

Zero Party Data instead of 3rd Party Cookies

March 27th, 2024 by Heather Maloney
Zero party data instead of 3rd party cookies

A Necessary Switch as Google Disables 3rd Party Cookies Google’s commitment to disable 3rd party cookies in its Chrome browser by the end of 2024 (about 3 years later than other browsers) will mark the final death knell for audience targeting in pay-per-click advertising that use the data gathered by those cookies. In this blog … Read More

How AI is Impacting Pay-Per-Click Advertising?

February 19th, 2023 by Heather Maloney
how does AI power PPC marketing

Organisations that invest in pay-per-click (‘PPC’) advertising will be aware that the PPC platforms have become much more complex in recent months and years and are constantly changing. A complex auction The display of ads to online searchers or social media users is the result of a real-time, high-speed auction.  There are many competing factors … Read More

Your Strategic Digital Marketing Plan for 2023

January 9th, 2023 by Heather Maloney
creating a strategic marketing plan for 2023

A pragmatic and robust approach to building a strategic marketing plan for 2023 from a digital marketing leader who helps dozens of clients every year with their marketing planning and execution. Hopefully you have already started thinking about how you will be spending your marketing budget, time and resources, in 2023. If you haven’t nailed … Read More

10 Pinterest Marketing Tactics for businesses in 2022

March 14th, 2022 by Heather Maloney
Pinterest marketing strategy and 10 pinterest marketing tactics

Pinterest – what is it, and how does it work? Are you a planning a major life event? Or seeking some inspiration to redo your home?  If so, then you’re probably using Pinterest. Pinterest users (aka ‘pinners’) generally create their own boards dedicated to a theme, and then pin images to that board.  Mostly their … Read More

Why You Should Consider YouTube as part of your Advertising Strategy in 2022?

January 18th, 2022 by Isaac Nelapana
YouTube Advertising

For decades, marketers have found video to be a powerful form of storytelling. Marketers are increasingly leaning towards YouTube advertising to ensure that their ads are both seen and heard, providing greater opportunity to impact brand perceptions, build purchase intent and ultimately drive action.  With over 2 billion logged-in visitors per month, YouTube has the … Read More

Google and Apple Updates Affecting Digital Marketing

April 26th, 2021 by Phil Le

Businesses – both small and large scale – have been using digital marketing channels to target and reach potential customers for a long time now, often at a much lower cost compared to traditional mediums such as TV commercials or radio advertising. However, like most technology, digital marketing channels are evolving at a rapid pace … Read More

PPC Campaigns – how we have adjusted to the COVID-19 pandemic

March 25th, 2020 by Vidhi Doshy

With the spread of COVID-19, the digital advertising landscape has changed; the first thing we noticed was people trying to exploit fear to attract more customers. But that’s not all we noticed. We look after many of our client’s pay-per-click (‘PPC’) advertising campaigns which use one or more of the following platforms to promote their … Read More

Custom Intent Audiences – a powerful new way to target your audience with Pay-Per-Click ads

February 24th, 2020 by Vidhi Doshy

Launched by Google around mid-2019, and now available once you have upgraded to Google’s new Adwords Dashboard, the Custom Intent Audiences feature makes it possible for you to show your Google display ad to people who have indicated that they are interested in your product/service (rather than displaying to the whole world). Paid Google Search … Read More

Reducing Customer Friction, Building Customer Relationships

December 16th, 2019 by Dave O'Dwyer

When it comes to online interactions, reducing customer friction – making it easier for people to buy from you, or do business with you – will make for a quicker sale and less frustration, improving your relationship from the outset, and most important, lowering visitor drop-off and abandoned carts. PayPal recently announced deeper integration provided … Read More

An Update on Search Engine Marketing (Pay Per Click)

July 22nd, 2019 by Heather Maloney
PPC Management

It’s been nearly a year since we blogged about pay-per-click advertising in the search engines (‘PPC’ e.g. Google Ads / Bing Ads). A lot has changed over that short time including a new name and a completely new user interface for Google Ads; this blog is intended as an update for business owners and marketing … Read More

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