Digital marketing … for those who started business more than 5 years ago

September 29th, 2018 by Heather Maloney

If you started your business more than 5 years ago, you could be forgiven to believing that online marketing was something to try out if you had a bit of spare marketing budget. Times have changed. Over the last few years, the reality of digital marketing for small business has gone from a nice-to-have to a must-have for most businesses. Consumers are more connected than ever before, and their default behaviour when looking for anything ? products, services or information ? is to grab their mobile phone and search online. Even word of mouth has gone digital; recommendations happen across social media, and online reviews can have a significant impact on your business.

Bottom line: digital marketing is more important now for small business than ever before.

We have many clients for whom we have carried out digital marketing across a wide range of platforms and strategies, many of which achieved significant increases in new business enquiries or sales. Some of our clients now receive the majority of all their incoming work through digital marketing channels.

That’s not to say that word of mouth is unimportant; it’s simply that digital marketing provides you with immediate results and a wider reach at a lower cost.

However, it is very possible to implement digital marketing poorly, and therefore not achieve the results you are seeking. That’s often why we are engaged by our clients to design, write, execute and manage digital marketing for them.

Digital marketing can have a bit of a bad reputation. Unfortunately, there are many less scrupulous service providers who use digital marketing tactics to grow their own business and then fail to deliver tangible results for their clients. Even worse, they use tactics to “game” online platforms like Google for short term gains but ultimately end up with the client being penalised.

At Contactpoint, we take an end-to-end approach to digital solutions for our clients, and digital marketing is just one part of it. It’s our holistic approach that helps us deliver real results for clients, as we take the time to discuss our client’s business needs and only then recommend an approach for digital marketing that can deliver results. We never recommend the latest digital marketing technology just because it’s flavour of the month, nor will we cheat the system to get the quick results.

Just one example of our success in delivering digital marketing results for our clients is Nortan; providers of air conditioning and heating service and installation. Via a range of activities including a great mobile responsive website, pay per click advertising and SEO, Nortan are kept very busy all year round with new incoming leads, and have grown their business significantly over the time we have been providing digital marketing services. In fact, from time-to-time Nortan ask us to pause their digital marketing campaigns, because they are too busy with new work! What a good problem to have!

Nortan heating and cooling services

We work very closely with our clients to ensure that the level of business digital marketing campaigns produce are manageable.

If you would like to revisit your use of digital marketing to grow your business, please feel free to call Heather Maloney for a chat.

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