Archive for the ‘Search Engine Optimisation’ Category

Top SEO Issues – Why isn’t your website highly ranked in Google?

July 13th, 2017 by Cameron Collins

In the digital marketing department of Contactpoint, I work with a diverse range of businesses and organisations to enable their website to rank higher for relevant Google searches. Those whose websites rank high on the first page of results reap the rewards of increased website traffic from their target market, an increase in sales or … Read More

Consumer Decision Journey – throw out the Sales Funnel model!

November 8th, 2016 by Heather Maloney

As the creator of a broadly used email and SMS marketing solution (eNudge) for the Australia marketplace, I thought that over the years I would see a general improvement in the way email marketing campaigns were constructed and delivered. I’m sad to say that on the whole, nothing much has changed. eNudge provides a myriad … Read More

Mobile-friendly algorithm update: More Than Paws

June 29th, 2015 by Trevor Robinson

It’s been 2 months since Google rolled out its mobile-friendly algorithm which was set to enhance rankings for mobile-friendly / responsive web pages in mobile search results, so now is a good time to measure the impact of Google’s latest algorithmic update by reviewing one of our clients’ websites. In order to obtain an accurate … Read More

Reach Mobile Melbournians billboard

June 27th, 2015 by Heather Maloney

After passing the billboard on the Westgate freeway several times, I just had to know what the advertising was all about. I mean … a Google search box containing the search phrase “reach mobile Melbournians” had to be somehow relevant to the endeavours of Contact Point! So I grabbed my mobile phone (hubby was driving … Read More

Mobile Responsiveness just became even more important for high ranks in Google

April 19th, 2015 by Trevor Robinson

As of the 21st April, 2015, the Google search engine, globally, is giving weight to the presence or absence of mobile responsiveness in your website for people searching in Google using a mobile device. For example, if you are searching for a local cafe while using your mobile phone, the local cafe that has a … Read More

SEO for Beginners: Inbound Links and Online Directories

April 29th, 2014 by Trevor Robinson

Beginner’s guide to inbound links Not so long ago SEOs (Search Engine Optimisers) were able to exploit Google’s PageRank-based algorithm. The PageRank based algorithm would count the number and quality of backlinks to a webpage which would indicate a webpage’s authority and determine search engine rankings based on backlink anchor text. SEOs began to manipulate … Read More

Google testing in US, large banner ads at the top of search results

October 26th, 2013 by Heather Maloney

Recently Google has been seen testing the display of large banner ads (images) across the top of search results in the US for just particular big brands including South West Airlines. You can read about this further, and see an example of the banner ad in this article in The Age newspaper. It will be … Read More

Using email as part of your Inbound Marketing Strategy

August 28th, 2012 by Heather Maloney

Inbound Marketing is one of the newer marketing buzz words that I¡Çm sure you have heard about from time-time. But with the marketing landscape moving at ever increasing speeds, many business owners miss the definition of these new marketing strategies for their business. Inbound marketing isn¡Çt complicated, however, and can be easily applied to your … Read More

Online Technologies to consider for your business

May 30th, 2012 by Heather Maloney

The following online technologies have broad application across many industries, to help you increase awareness of your brand, products and services, strengthen relationships with existing customers, build community around your brand, position you as a thought leader in your industry or area of expertise, increase sales, and generate more leads. Do a mental stocktake on … Read More

Google’s updated Sitelinks functionality hit Australia on Tuesday

August 19th, 2011 by Heather Maloney

Google has updated it’s Sitelinks functionality, which shows a list of links for a site that it thinks you are searching for, beneath the regular listing of the site. This functionality will help a person who is searching for that particular site to get to the place within the site that they are looking for … Read More

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