If you started your business more than 5 years ago, you could be forgiven to believing that online marketing was something to try out if you had a bit of spare marketing budget. Times have changed. Over the last few years, the reality of digital marketing for small business has gone from a nice-to-have to … Read More

According to Wikipedia1, people in sales and marketing positions have been talking about sales funnels since the 1920s. The sale of many products and services involve a lead time from investigation through to purchase. Having a certain number of leads at each stage of the sales funnel or customer journey is frequently used as a … Read More

In the digital marketing department of Contactpoint, I work with a diverse range of businesses and organisations to enable their website to rank higher for relevant Google searches. Those whose websites rank high on the first page of results reap the rewards of increased website traffic from their target market, an increase in sales or … Read More

As the creator of a broadly used email and SMS marketing solution (eNudge) for the Australia marketplace, I thought that over the years I would see a general improvement in the way email marketing campaigns were constructed and delivered. I’m sad to say that on the whole, nothing much has changed. eNudge provides a myriad … Read More

It’s been 2 months since Google rolled out its mobile-friendly algorithm which was set to enhance rankings for mobile-friendly / responsive web pages in mobile search results, so now is a good time to measure the impact of Google’s latest algorithmic update by reviewing one of our clients’ websites. In order to obtain an accurate … Read More

After passing the billboard on the Westgate freeway several times, I just had to know what the advertising was all about. I mean … a Google search box containing the search phrase “reach mobile Melbournians” had to be somehow relevant to the endeavours of Contact Point! So I grabbed my mobile phone (hubby was driving … Read More

As of the 21st April, 2015, the Google search engine, globally, is giving weight to the presence or absence of mobile responsiveness in your website for people searching in Google using a mobile device. For example, if you are searching for a local cafe while using your mobile phone, the local cafe that has a … Read More

Beginner’s guide to inbound links Not so long ago SEOs (Search Engine Optimisers) were able to exploit Google’s PageRank-based algorithm. The PageRank based algorithm would count the number and quality of backlinks to a webpage which would indicate a webpage’s authority and determine search engine rankings based on backlink anchor text. SEOs began to manipulate … Read More

Recently Google has been seen testing the display of large banner ads (images) across the top of search results in the US for just particular big brands including South West Airlines. You can read about this further, and see an example of the banner ad in this article in The Age newspaper. It will be … Read More

Inbound Marketing is one of the newer marketing buzz words that I¡Çm sure you have heard about from time-time. But with the marketing landscape moving at ever increasing speeds, many business owners miss the definition of these new marketing strategies for their business. Inbound marketing isn¡Çt complicated, however, and can be easily applied to your … Read More