Thank you so much to the representatives from each of the following organisations for attending yesterday’s annual fund raising event for the St.Kilda Gatehouse: Note Couture – online personalised stationery Crohn’s & Colitis – supporting the Crohn’s and colitis sufferers with programs including education, advocacy, counselling, increasing awareness and supporting research. Mollard Property Investment Consultants … Read More

As political journalists across the country are poised for the next stage of the saga between Julia Gillard and Kevin Rudd, technology is helping us to keep up to date with all manner of up to the minute broadcasts from Canberra. For example: Live webcam as the media, from two different angles and corridors in … Read More

It got my attention, so I thought I’d share with you the recently distributed “database refresh” message sent out by CNET to try and get their audience to read their messages or re-engage. The subject of the newsletter below was the first thing to get my attention. It read: “Is this goodbye? CNET will miss … Read More

Following the key points described in the article below will benefit the design of your home page, landing page, or email marketing campaign. Landing Page Design Trends for 2012 – Website Magazine – Website Magazine. by

I read the above statement in an article on Business 2 Business Community on the topic of 2011 PR Trends: Email and Social Engagement. The author was saying that the ability to engage with your audience through email isn’t diminished by the advent of social media and sites such as Twitter and Facebook, but instead … Read More

Personalising your email or SMS messages in a useful way will help your contacts to feel like you are having a one to one conversation with them, and will help them feel like a valued client, not just one of the masses. So what do I mean by a “useful way”? It’s pretty easy to … Read More

On Friday a week ago, Apple launched the iPad in a number of countries outside of the USA, including America. That same day I know of at least two organisations – Borders and Domain – who sent emails out to their contacts on that exact day telling people about tools that they now have available … Read More

When I’m talking to people who are considering starting up a regular e-newsletter, I often ask “how many contacts do you have in your client database” [I only ask this to demonstrate how many messages they can send for what price]. The response is very often almost an apology such as “oh, I only have … Read More

In our edition of eNudge News describing 4 Keys for Business Growth in 2009, the 4th key was: Mix up the communication & follow up responses: make sure you act in a timely manner when people respond to your communications, don’t forget to occasionally ring your key prospects, or send a hand written note in … Read More

In our edition of eNudge News describing 4 Keys for Business Growth in 2009, the 3rd key was: Continue to grow your List by promoting your communications in all your customer touch points. This is very important as it does two things: 1/ ensures that you keep focused on your communications with your customers. If … Read More