In our edition of eNudge News that included 4 Keys for Business Growth in 2009, the 2nd key was: Execute [Your Marketing] Plan without fail. Of course, you can’t keep to your marketing plan if you don’t have one. If you don’t have one, stop reading this now, and instead read our article that takes … Read More

In our last edition of eNudge News, I listed the following as the first of the 4 Keys for Business Growth in 2009: Create a plan for your marketing communications with the intention of connecting with your audience, educating and providing value. I believe this should be the sole purpose of your messages – the … Read More

I see it time and time again; business owners / marketing managers start an electronic marketing program but only get around to sending their first message out to their customers. Alternatively, they send out another message 6 months later which contains nothing more than a promotion of one product in their business. Yes, it takes … Read More

The buzz around email marketing circles at the moment seems to be about how to ensure that a visitor to a social media site where your business is active (e.g. Facebook / You Tube to name just two) is added to your email program. This sort of issue is really only a problem for larger … Read More

Before I talk about the little known clause, let me first give you an extremely brief summary of what the Australian Spam Act requires: Consent – this can be inferred or explicit, but the onus is on the business sending the email to ensure that they can prove they have received consent from the recipient … Read More

Most businesses start without a list of email addresses or mobile phone numbers of their customer base – because most businesses start out with only a handfull of customers.  But take heart if you are starting out, because from our experience many businesses that have been in operation for years also do not have email … Read More