Execute Your Plan

March 17th, 2009 by Heather Maloney

In our edition of eNudge News that included 4 Keys for Business Growth in 2009, the 2nd key was:

Execute [Your Marketing] Plan without fail.

Of course, you can’t keep to your marketing plan if you don’t have one. If you don’t have one, stop reading this now, and instead read our article that takes you through a step by step process for creating a email communication plan – you can expand that to include all your marketing communications; e.g. letter drops, newspaper ads, Google Adword campaigns etc. Then come back here and keep reading!

To help ensure that you execute your plan:

  1. Keep in mind the following points:
    • if you are not communicating with your customers and prospects on a regular basis, your competitors might be talking to them instead.
    • if you provide a wide range of products and services, it is easy for your existing customers to be unaware of some of the products and services you offer. Increase the understanding of your clients through value added ways of talking about the breadth of your products and services.
    • even if your audience doesn’t read every element of every one of your communications, they still get the message that you are thriving, and are interested in them.
  2. Use the eNudge Communication Plan function to store details of your future electronic messages. This allows you to add to the information when useful input comes to hand. It’s a great help having lots of useful input and ideas when you start writing your message.
  3. Diairise the job of writing your communications, giving the writer plenty of time to get it ready.

What are your tips to help others execute their marketing plan?

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