Archive for the ‘Email Marketing’ Category

Social Media doesn’t kill email; it becomes an amplifier for the message

May 29th, 2011 by Heather Maloney

I read the above statement in an article on Business 2 Business Community on the topic of 2011 PR Trends: Email and Social Engagement. The author was saying that the ability to engage with your audience through email isn’t diminished by the advent of social media and sites such as Twitter and Facebook, but instead … Read More

Having a One on One Conversation

August 10th, 2010 by Heather Maloney

Personalising your email or SMS messages in a useful way will help your contacts to feel like you are having a one to one conversation with them, and will help them feel like a valued client, not just one of the masses. So what do I mean by a “useful way”? It’s pretty easy to … Read More

Timing your Email Campaigns to Co-incide with Major News

June 5th, 2010 by Heather Maloney

On Friday a week ago, Apple launched the iPad in a number of countries outside of the USA, including America. That same day I know of at least two organisations – Borders and Domain – who sent emails out to their contacts on that exact day telling people about tools that they now have available … Read More

Can I email people to ask permission to email them?

February 16th, 2010 by Heather Maloney

I get asked this question quite a lot, or worse, I talk to clients who just presume that it’s okay to send a commercial email without consent on the basis that “If they don’t want to receive my emails, they will un-subscribe”. The bottom line is that it is illegal accordingly to the Australian Spam … Read More

Reducing the Likelihood of Un-subscribes at this busy time of year

November 24th, 2009 by Heather Maloney

I have noticed an increase in the rate of un-subscribes over the last few weeks. I believe that is at least in part due to the increased work levels across the board as people try to achieve as much as possible before Christmas and the end of year. So, what can you do to reduce … Read More

Mixing It Up – keeping it fresh

May 29th, 2009 by Heather Maloney

In our edition of eNudge News describing 4 Keys for Business Growth in 2009, the 4th key was: Mix up the communication & follow up responses: make sure you act in a timely manner when people respond to your communications, don’t forget to occasionally ring your key prospects, or send a hand written note in … Read More

Execute Your Plan

March 17th, 2009 by Heather Maloney

In our edition of eNudge News that included 4 Keys for Business Growth in 2009, the 2nd key was: Execute [Your Marketing] Plan without fail. Of course, you can’t keep to your marketing plan if you don’t have one. If you don’t have one, stop reading this now, and instead read our article that takes … Read More

Getting the Connection Right

February 24th, 2009 by Heather Maloney

In our last edition of eNudge News, I listed the following as the first of the 4 Keys for Business Growth in 2009: Create a plan for your marketing communications with the intention of connecting with your audience, educating and providing value. I believe this should be the sole purpose of your messages – the … Read More

Email Experience Council (EEC) working on new definitions for email measurements

February 24th, 2009 by Heather Maloney

The EEC has been working on a new set of definitions to help email marketers see consistency in measurements used to gauge the successfulness of an email campaign. In a nutshell (so that you don’t have to go through the rather dry documentation) they are recommending that: the term open rate be changed to render … Read More

4 Keys for Business Growth in 2009

January 27th, 2009 by Heather Maloney

I see it time and time again; business owners / marketing managers start an electronic marketing program but only get around to sending their first message out to their customers. Alternatively, they send out another message 6 months later which contains nothing more than a promotion of one product in their business. Yes, it takes … Read More

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