Zero Party Data instead of 3rd Party Cookies

March 27th, 2024 by Heather Maloney
Zero party data instead of 3rd party cookies

A Necessary Switch as Google Disables 3rd Party Cookies Google’s commitment to disable 3rd party cookies in its Chrome browser by the end of 2024 (about 3 years later than other browsers) will mark the final death knell for audience targeting in pay-per-click advertising that use the data gathered by those cookies. In this blog … Read More

Balancing between SEO and User Experience (SXO)

March 12th, 2024 by Heather Maloney
Search Engine Experience Melbourne

Last month we wrote a blog post about an infrequently used search engine optimisation (‘SEO’) tactic – structured data.  Whilst the implementation of structured data is a very unobtrusive SEO tactic, being hidden behind the page and picked up only by search engines (mainly Google) to understand your content better, there are many SEO tactics … Read More

How Structured Data helps your Website get found by Searchers

February 21st, 2024 by Michiko Yoshida
structured data SEO to help your website get found in Google

There are hundreds of ways to help your website rank better in search engines such as Google.  One way that is arguably less well-known, because it is not obvious to a visitor or perhaps even the website owner, is the use of structured data. Structured data means using additional tags around your content to tell … Read More

Subscribe to our monthly

Contactpoint Email News

Our enews is sent out approximately monthly, and contains information on latest digital technologies, and how these can be used to help your organisation grow.

To subscribe, simply fill in your details below: