It’s been nearly a year since we blogged about pay-per-click advertising in the search engines (‘PPC’ e.g. Google Ads / Bing Ads). A lot has changed over that short time including a new name and a completely new user interface for Google Ads; this blog is intended as an update for business owners and marketing […]

Everyone says you have to blog … but why? No one reads them anyway, right? Sorry, but that’s just totally wrong. For many of our clients, their blog posts are the best ranking, and most visited, content of their website. If you don’t have an active blog, it is likely to be a significant missed […]

Not every business owner loves networking. Nor are they all on LinkedIn. However, in this blog post, I argue that LinkedIn is a gold mine of opportunities particularly for B2B. In B2B relationships are vital. The business owner getting out into the business community and meeting people is how we bring in leads and opportunities. […]