In this article I will describe how serverless cloud architecture for a modern digital application provides Contactpoint clients with the opportunity for quicker time to market, less dependence of a particular technology and lower hosting costs. When we say that a software application is running in the cloud, we mean that all the resources and […]

It was around 1994 when flaming logos and animated ‘under construction’ images were a thing. Someone realised that if you stuffed your web page with words about scantily clad females and their large anatomy, that you would get found by more people searching the ‘net and that you might get more traffic to your website […]

Since the launch of Enudge in 2006, email marketing has continued to be the single most cost effective digital marketing opportunity there is, bar none. It achieves the highest engagement, at the lowest cost per send. Of course you can’t use email marketing alone because it relies on you having your own list of consenting […]