February 23rd, 2023 by
Heather Maloney
There has been a recent renewed buzz about AI (artificial intelligence), including recommendations to small business owners that they should be considering using AI to keep up / get ahead. The buzz is a result of the November 2022 launch of ChatGPT developed by Open AI, which uses the large language model (LLM) of machine … Read More
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February 19th, 2023 by
Heather Maloney
Organisations that invest in pay-per-click (‘PPC’) advertising will be aware that the PPC platforms have become much more complex in recent months and years and are constantly changing. A complex auction The display of ads to online searchers or social media users is the result of a real-time, high-speed auction. There are many competing factors … Read More
Posted in Pay Per Click, artificial intelligence, Online Technologies | Add Your Comment »
January 9th, 2023 by
Heather Maloney
A pragmatic and robust approach to building a strategic marketing plan for 2023 from a digital marketing leader who helps dozens of clients every year with their marketing planning and execution. Hopefully you have already started thinking about how you will be spending your marketing budget, time and resources, in 2023. If you haven’t nailed … Read More
Posted in Digital Marketing, Online Technologies, Pay Per Click, Social Media, Technology | Add Your Comment »