March 27th, 2024 by
Heather Maloney A Necessary Switch as Google Disables 3rd Party Cookies Google’s commitment to disable 3rd party cookies in its Chrome browser by the end of 2024 (about 3 years later than other browsers) will mark the final death knell for audience targeting in pay-per-click advertising that use the data gathered by those cookies. In this blog … Read More
Posted in Digital Marketing, Pay Per Click | Add Your Comment »
March 12th, 2024 by
Heather Maloney Last month we wrote a blog post about an infrequently used search engine optimisation (‘SEO’) tactic – structured data. Whilst the implementation of structured data is a very unobtrusive SEO tactic, being hidden behind the page and picked up only by search engines (mainly Google) to understand your content better, there are many SEO tactics … Read More
Posted in Search Engine Optimisation, Digital Marketing | Add Your Comment »
February 21st, 2024 by
Michiko Yoshida There are hundreds of ways to help your website rank better in search engines such as Google. One way that is arguably less well-known, because it is not obvious to a visitor or perhaps even the website owner, is the use of structured data. Structured data means using additional tags around your content to tell … Read More
Posted in Search Engine Optimisation, Online Technologies | Add Your Comment »