Organisations that invest in pay-per-click (‘PPC’) advertising will be aware that the PPC platforms have become much more complex in recent months and years and are constantly changing. A complex auction The display of ads to online searchers or social media users is the result of a real-time, high-speed auction.  There are many competing factors … Read More

A pragmatic and robust approach to building a strategic marketing plan for 2023 from a digital marketing leader who helps dozens of clients every year with their marketing planning and execution. Hopefully you have already started thinking about how you will be spending your marketing budget, time and resources, in 2023. If you haven’t nailed … Read More

After a website or web application is built and launched, you can be tempted to think that all is done, and that it will keep running forever in the same manner it did on the first day. But this is not the case at all. When we buy a house, we set it up the … Read More