While the writing has been on the wall for some time, Google has finally announced that Universal Analytics (aka UA, Google Analytics 3, GA3) will stop processing data by July 1st 2023. The free measurement tool used by millions of websites around the world will be replaced by Google Analytics 4 (GA4) – Google’s new … Read More

Founded in 2016, Linktree is a “link in bio” service that can help you promote yourself and your brand online. It allows you to have one link in a social media platform bio that links through to all your content, in a mobile responsive way. This functionality is perfect for Instagram, which currently only allows … Read More

Zoom meeting after Teams meeting, click and collect, no choice but to buy online, bots to answer your questions, layers of IVR questions to call through to the right department … they can all lead to absence of humanity in your interactions with organisations. Absence of humanity can lead to disengagement. After many months of … Read More

Or maybe you are asking, “why doesn’t the IT team, or the company from whom I bought my software, get it right the first time?” The fact is, custom technology really is complex. You’d think that with the number of years we all have under our belts, creating custom solutions to run in web browsers … Read More

The iOS operating system for Apple devices, and the Android operating system for Samsung and many other brands of mobile devices, are constantly being updated to provide tools to allow developers to implement new features supported by new hardware, and to improve the performance and security of apps on iTunes and the Google Play store. … Read More

Contactpoint has always operated in the custom technology space, helping our clients with ideas for unique technology solutions to marketplace challenges, to make those ideas a reality. We are currently in the middle of building some significant pieces of custom tech, and we have just finished the complete re-build of a custom solution for Deaths … Read More

Big Tech – namely Google, Apple, Amazon and Facebook – are increasingly under pressure due to their vast impact on our lives. The way they exercise their impact and influence is coming under pressure in many ways, including the following: Privacy concerns surrounding the sale or misuse of personal data. Monopolistic concerns, including their control … Read More

I have been thinking about all the changes business has experienced this year due to the pandemic, and which changes I expect to stay with us, impacting business in the years to come. These are my thoughts – I look forward to hearing yours as well, so please add your comments below. Ecommerce Ecommerce has … Read More

There’s no getting around it – businesses are increasingly using many different apps to handle specific tasks. Accounting, marketing, order fulfillment, sales, project management, the list goes on. Each application chosen by a business performs important tasks very well, but adds to the complexity of the business operations, particularly when information needs to be shared … Read More

In this article I will describe how serverless cloud architecture for a modern digital application provides Contactpoint clients with the opportunity for quicker time to market, less dependence of a particular technology and lower hosting costs. When we say that a software application is running in the cloud, we mean that all the resources and … Read More