Archive for the ‘Digital Marketing’ Category

Why Google My Business is Important for Small Businesses in 2021

October 22nd, 2021 by Isaac Nelapana

You may have seen the information box that often appears when you type in a business name into a search in Google. It will comprise the Name, Address, Phone, Website link, Google Reviews and an interactive Google map for the business. But how do you claim this for your business so that you can keep … Read More

Google and Apple Updates Affecting Digital Marketing

April 26th, 2021 by Phil Le

Businesses – both small and large scale – have been using digital marketing channels to target and reach potential customers for a long time now, often at a much lower cost compared to traditional mediums such as TV commercials or radio advertising. However, like most technology, digital marketing channels are evolving at a rapid pace … Read More

Why Businesses Need to Keep Up with Search Engine Optimisation During COVID-19.

April 6th, 2020 by Vidhi Doshy

Just like Rome can’t be built in a day, the same goes for high performing search engine optimisation (‘SEO‘). Search Engine Optimisation isn’t a short-term tactic. Consequently, this is one area of your digital marketing where a long-term plan is required. Businesses have been greatly impacted, either directly due to restrictions on the services they … Read More

PPC Campaigns – how we have adjusted to the COVID-19 pandemic

March 25th, 2020 by Vidhi Doshy

With the spread of COVID-19, the digital advertising landscape has changed; the first thing we noticed was people trying to exploit fear to attract more customers. But that’s not all we noticed. We look after many of our client’s pay-per-click (‘PPC’) advertising campaigns which use one or more of the following platforms to promote their … Read More

Custom Intent Audiences – a powerful new way to target your audience with Pay-Per-Click ads

February 24th, 2020 by Vidhi Doshy

Launched by Google around mid-2019, and now available once you have upgraded to Google’s new Adwords Dashboard, the Custom Intent Audiences feature makes it possible for you to show your Google display ad to people who have indicated that they are interested in your product/service (rather than displaying to the whole world). Paid Google Search … Read More

Reducing Customer Friction, Building Customer Relationships

December 16th, 2019 by Dave O'Dwyer

When it comes to online interactions, reducing customer friction – making it easier for people to buy from you, or do business with you – will make for a quicker sale and less frustration, improving your relationship from the outset, and most important, lowering visitor drop-off and abandoned carts. PayPal recently announced deeper integration provided … Read More

An Update on Search Engine Marketing (Pay Per Click)

July 22nd, 2019 by Heather Maloney
PPC Management

It’s been nearly a year since we blogged about pay-per-click advertising in the search engines (‘PPC’ e.g. Google Ads / Bing Ads). A lot has changed over that short time including a new name and a completely new user interface for Google Ads; this blog is intended as an update for business owners and marketing … Read More

Why Write a Blog?

July 10th, 2019 by Dave O'Dwyer

Everyone says you have to blog … but why? No one reads them anyway, right? Sorry, but that’s just totally wrong. For many of our clients, their blog posts are the best ranking, and most visited, content of their website. If you don’t have an active blog, it is likely to be a significant missed … Read More

Not Everyone Loves Networking But LinkedIn is a Gold Mine for B2B

June 25th, 2019 by Dean Troth

Not every business owner loves networking. Nor are they all on LinkedIn. However, in this blog post, I argue that LinkedIn is a gold mine of opportunities particularly for B2B. In B2B relationships are vital. The business owner getting out into the business community and meeting people is how we bring in leads and opportunities. … Read More

Latest trends in website design, and why …

January 22nd, 2019 by Heather Maloney

We have just undertaken the huge task of re-designing and re-building the Contactpoint website. Until last week, our website design was over 5 years old, which is ancient in web timelines, particularly for a web design & development company. Our previous website design was aimed squarely at indicating that we were working with the Windows … Read More

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